Have you ever heard about “host”(ホスト)? Host is one of the unique jobs in Japan. If you have seen some photos of a host, you would notice their characteristic hairstyle. And you might wonder why they all make their hair like that. I would like to introduce a character of hairstyle of host and why guys working as a host make hair like that.
What is a host(ホスト)?
First of all, I would like to explain about the job detail of Host just in case there are some people who do not know about them.
Host is a name of male worker who entertains in a place like a male revue club called Host club (ホストクラブ). Customers come to visit the place, and enjoy talking, drinking, and doing Karaoke with the Hosts.
Hosts can earn their salary through customers calling them to their table, and buying alcohol. That is why hosts need to learn hospitality, or behave in a “cool” way to make women like them.
Hairstyle is one of the ways Hosts use to make them more attractive.
2.The typical hairstyle of Hosts
Hosts make their hairstyle fashionable, so there are not many hosts making their hair very characteristicly like they did in the past, however, if Japanese people think about what host is, most of us think of their unusual hairstyle.
They ruffle their hair up to make a volume of hair, and grow their fringe long and swipe it down in front of their face. They dye their hair to a bright colour or put some highlight.
This is a typical image of hosts that Japanese people have. There is one word expressing their hairstyle. It is Sujimori/スジ盛り（すじもり）, which means make a number of tufts of hair, and make a big hair style out of them.
3. Why do host make their hair unordinary?
Now you understand why people who work as host make their hair unusual compared to standard Japanese people. I would like to show the reasons why they do that.
3-1 To deceive and hide their appearance
As mentioned above, host needs to make them cool and attractive to get women customers. Many of women coming and visiting to host club, want to have a chat and drink with a good looking guy.
However, it is true that not all of the men working in host club are not good looking, and they feel an inferiority about their face. So they end up making their hair very characteristic from other people to make a difference. Thanks to a characteristic of hair, women do not need to focus on their face.
3-2 To make their face look smaller
Just like the first reason of making hair characteristic, host use their hair to make their look their face smaller. Sometimes, girls also use this technique to give an impression to people which their face is small because many part of their face are hidden with their hair.
3-3 To make a Vijualkei style
Have you ever heard Vijualkei? Vijualkei is one of the style which show their beautiful appearance through the activity of band playing. Usually, vijyualkei bands are consisted of males who put make-up on, and making hair style like this.
Many woman who commute to host club as a customer, like a vijyualkei band too. So host make themselves look like vijyualkei to get more woman customers.
3-4 Because they go to hairdresser’s salons
Host is ready with their hair in a different way from standard people because they commute to a hairdresser’s salon. They go to a hairdresser’s salon before going to work, so they could be ready with a hairstyle like an actor in show.
Why do they not make their hairstyle by themselves? They feel that they are bad at setting up their hair, and it is needed to make their hair unique, so simply this is the one of the reason why they go to a hairdresser’s salon.
3-5 To emphasise that they are a host
As Japanese people recognise host as a characteristic hairstyle, host themselves also use its image to brand themselves.
They need to make a different atmosphere from standard Japanese guys because host is a job to make woman happy by making them have an extraordinary time. That is why hosts need to make an unrealistic and dreamy world through themselves and their behaviour.
On the other hand, they use the hairstyle to make their work easier. There is a system called do-han(同伴) which is an extra service for a special customer by spending time together before the host goes to work. Host and a customer go on a date, and spend a time together.
However, host cannot get an enough payment through this service. So they use their hairstyle to appeal that they are doing Do-han instead of real dating to the public.
Not many women make it known that they go to Host clubs, so they tend to end their Do-han in a short amount of time.
These are the reasons why hosts make their hair special. There are some marketing and strategies to get customers.