Japanese point-card system: department, convenience and drug stores

Jul 13, 2016


スクリーンショット 2016-07-11 12.57.20

Have you ever been vaguely asked by a clerk this question at the checkout: “Do you have a point card?” 

 

Point card system is a popular culture in Japan. It is the manner in which customers or buyers earn points everytime they buy something from any establishment. Depending on the amount of money you spent on shopping, you can earn points which can then be utilized after sometime. While most of the retailers have introduced this mechanism, the problem is the need to separate each cards. Have you ever seen people who are lingering to get the card from their purse in front of the cash register?

 

In this regard, I will  introduce the  different types of  point card system being used from the regular japanese convenience stores and drug stores (pharmacy).

 

 1. Nanaco <Seven-Eleven 7/11>



– Reference: Introducing IC cards, shopping-based
https://www.nanaco-net.jp/point/charge.html (in Japanese)
– nNanaco is a card that can be used in Seven-Eleven. It’s different from other card because its not just a point card, it can also be used as an electronic cash card or in other words, its a prepaid credit card! Also, if you charge money in your Nanaco card, you will also earn some points which is very convenient to be used later if it accumulates. They also have a scheme of customers earning double points in seven eleven as well if you shop there frequently. 

 


– Card issuance fee: 300 yen.
However, if your charge is made at any Seven-Eleven branch, you’re granted with 300 worth of  points as well.

– Point reduction rate:1 point at 100 yen shopping

– Accumulated points can be exchanged for 1 point 1 yen electronic money

– Available Store: Seven-Eleven, Ito-Yokado, Seibu, Sogo Co., Ltd., Denny’s, LOFT, Bic Camera, Mister Donut, Round one, Yamato Transport Co., Ltd. , and so on.

 

 2. Ponta <Lawson>

 

http://lawson.jp/en/product_service/loyalty_program/ (English)
Ponta card is the name for the loyalty card used in all Lawson Japan branches and also from ther partner companies like GEO and HIS.

 Annual fee, Admission fee: Free

Point reduction rate: 1 point at 100 yen
Available as a 1 point 1 yen

Available store: Lawson, GEO, HIS, shops that have been posted on the Hot Pepper Gourmet Hot Pepper Beauty, AOKI, Showa Shell, etc.

 

 3. T-point <FamilyMart / Three F / TSUTAYA >

 

http://www.family.co.jp/ft/t_point/get/index.html (Family Mart in Japanese)
http://tsite.jp/pc/r/al/tsutaya.pl (TSUTAYA in Japanese)
T-point card is originally the card that had been issued by TSUTAYA. It can also be used  in the Family Mart and Three F convenience stores. You can use this card to discount for products if you’re a Family Mart T-card member. It is one of the benefit when you get this kind of card.

– Membership cost and annual fee: Free

– Point reduction rate: 1 point at 200 yen.
It can be used for shopping as 1 point 1 yen

– Available Store: Family Mart, Three F, TSUTAYA, Yahoo! Shopping, Maruetsu, Fuji Shitio, Mitsukoshi, Isetan, gust, Eneosu, Drug Eleven, and so on.

 

 4. Matsukiyo card <Matsumotokiyoshi>

 

https://www.matsukiyo.co.jp/point/pointcard
Matsukiyo card is a point card that can be used in only Matsumotokiyoshi company.

– Admission costs and annual fee: Free

– Point reduction rate: 1 point at 100 yen

Only for cash and Edy (Electronic money) , Credit cards not accepted except for Matsukiyo-credit card.

– Reference: Introducing IC cards, shopping-based

Available as a 1 point 1 yen system from 200 points.

Every first and second day of each month,they grant a 10 times point rate.

 

スクリーンショット 2016-07-11 12.57.30

 

How was it?  You might wonder why Japanese are into this point-card scheme. Actually for a consumer-driven country such as Japan especially in Tokyo, more people are buying and shopping everyday. So in order to utilize, save and give back to the customers, this kind of system was introduced to them.  In relation to this, there’s a famous japanese proverb that goes  “Every little bit counts.”  So, the next time you go to your favorite convenient store, try getting a point-card so that you can start earning points now!

 

Churako/ Japan

LEAVE A COMMENT