Anime, an exciting intersection of pop culture and animation, has seen a dramatic rise across the globe. As one of the golden children of Japanese pop culture, anime has been exported to various nations, appealing to people across generations. From the classics of the 1980s, like Dragon Ball and The Gundam Series, to the 1990s hits such as One Piece, Detective Conan, and Pokémon, anime has consistently captured the hearts of international audiences. Today, with an endless lineup of breathtaking and unique stories, the anime industry continues to grow, boasting a huge and dedicated international fanbase, creating a surge of fans clamoring at the gates of Japanese airports, formulating overtourism in Japan.
The Surge in Overtourism in Japan
With anime’s global fanbase ever increasing, more Japanese (mainly anime), enthusiasts are flocking to the country to explore the real-life settings of their favorite anime series.
Six months after Japan ditched the final COVID-19 travel restrictions for foreign visitors, some tourist destinations highlight their connections to manga and anime, while others need help with over-tourism. Places such as Tokyo, Kyoto, and Osaka have seen a spike in the number of foreign tourists, causing overtourism in Japan thus further problems for the locals and the Japanese authorities.
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In 2023 alone, Japan has welcomed some 25 million tourists inside its border. In terms of numbers alone, that would be enough to mark 2023 as the fourth-largest tourist visit to Japan since 2019. Naturally, tourists would flock to the most touristy spots they see on blogs or travel Japan vlogs on YouTube.
These include some of the more well-known places, such as Tokyo’s Akihabara, a district that is the epicenter of anime culture, which is known for its electronics stores and an array of anime shops, themed cafes, and events. Kyoto, famous for its historical sites and beautiful landscapes, features prominently in anime like “The Melancholy of Haruhi Suzumiya.” Osaka is a vibrant city known for its modern architecture and nightlife, featuring in popular series such as “Detective Conan” and “The Idolmaster.”
On paper, the surge in tourism makes a great case for the Japanese economy since the yen’s value has been dipping down to its lowest since 1986, but has created a different kind of problem, the problem that Japan was not ready to deal with over-tourism.
Before flying to Japan and trying all the foods and visiting all the places that are listed on every Travel Japan blog, learning about Japan, its culture, etiquette, and especially about its people is essential for the sustainability of tourism for both you and the locals. With that being said, here are some Do’s and Don’ts to navigate around the problem of over-tourism and make the best out of your trip to Japan for you and the local people.
Do’s and Don’ts
When visiting Japan, acknowledging the responsibility and sustainability of tourism allows for the nation to preserve its cultural and natural heritage. Exploring off-the-beaten-path destinations helps distribute the economic benefits of tourism more evenly, reduces the pressure on popular sites, and allows you to see more of Japan’s rural sceneries and lifestyle. Traveling during off-peak seasons can provide a more relaxed experience and lessen the strain on local resources. Respecting local customs and etiquette fosters positive interactions and a deeper understanding of Japanese culture.
The Do’s
Do Explore Off-the-Beaten-Path Destinations
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Why: Exploring lesser-known areas helps to alleviate pressure on popular tourist spots and supports local economies in rural regions. Japan, as much as it is known for its towering skyscrapers and glittering nightlife, has one of the best scenic rural areas to explore. If you are looking for a laid-back vibe, Japanese rural areas will offer you just that. An hour’s Shinkansen ride away from Tokyo Station will get you as far as Gunma, known for its hot springs (onsen) and ski areas.
How: Research destinations beyond Tokyo, Kyoto, and Osaka. Consider visiting places like Shikoku, Tohoku, or Kyushu, which offer unique cultural and natural experiences.
Do Travel During Off-Peak Seasons
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Why: Traveling during less busy times reduces crowding and allows for a more relaxed experience. Though it may be hard now due to the problem of over-tourism, it will serve your interests better to plan a trip between November to March. These times will also provide suitable temperatures for traveling if heat and humidity are not your best friends.
How: Plan your trip during the shoulder seasons (early spring and the end of autumn) rather than peak times like cherry blossom season, Golden Week, or Obon Season.
Do Respect Local Customs and Etiquette
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Why: Showing respect for local customs fosters positive interactions and helps preserve cultural heritage.
How: Learn basic Japanese phrases and follow etiquette such as removing shoes before entering homes and temples. We have an article on some recommended apps for you to use to learn basic Japanese before arriving in Japan.
The Don’ts
To help manage overtourism in Japan, tourists should be mindful of behaviors that can negatively impact the environment and local communities. Overcrowding popular sites not only diminishes the experience for everyone but creates an overburden on the sites you plan to visit. Engaging in inappropriate photography, such as taking photos in restricted areas or without permission, can violate privacy and cultural norms. Ignoring cultural sensitivities can offend locals and damage the cultural heritage of the area.
Don’t Overcrowd Popular Sites
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Why: It is tempting to see the most exported parts of Japan on the internet, but that means others will want to see the same thing, so instead, plan your itinerary with a combination of less popular places and the more popular ones.
How: Avoid peak times at famous attractions like Fushimi Inari Shrine or Mount Fuji. Instead, visit early in the morning or late in the afternoon. Research and consider alternative destinations that offer similar experiences without the crowds.
Don’t Engage in Unwanted Photography
Why: Taking photos in restricted areas or of people without permission can be intrusive and disrespectful, violating privacy and cultural norms. I am sure you have seen the headlines of some Youtubers and obnoxious vloggers pointing their cameras at places and people they shouldn’t be. Let’s all be cautious of our actions and create lasting memories without negatively impacting others.
How: Always ask for permission before taking photos of individuals, especially in private or sacred spaces. Respect no-photography zones and adhere to local guidelines for photography at cultural sites.
Don’t Ignore Cultural Sensitivities
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Why: Ignoring cultural sensitivities can offend locals and damage the cultural heritage, creating negative experiences for both visitors and residents.
How: Educate yourself on cultural norms and practices. For instance, understand the significance of removing shoes before entering certain buildings and the importance of quietness in public transport. Show respect for local traditions and participate in cultural activities with an open mind.
How You Can Help Curb Overtourism in Japan
Managing overtourism in Japan requires the cooperation of both tourists and local communities. By following these dos and don’ts, visitors can enjoy the rich experiences Japan has to offer while contributing to the sustainability and preservation of its cultural and natural heritage. Responsible tourism ensures that Japan remains a beautiful and welcoming destination for generations to come. Let us all enjoy Japan responsibly and create a lasting impression for ourselves and others around us.
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