自己PR! How to Write Jiko PR (Self PR) on a Japanese Resume

Oct 21, 2020

In addition to the information about education and work experience, in the Japanese CV, there are two parts: 志 望 動機 and 自己 PR, which can clearly show the personality and enthusiastic of the candidate.

The 志 望 動機 part (the reason for applying), of course, depending on different companies, everyone knows, but in fact, the Jiko PR part also needs certain flexible adjustments.

What Do Recruiters Look For in Your Jiko PR Section on a Japanese Resume?

Do You Have The Strengths and Capabilities They Need?

Depending on different companies, the strengths you can promote in your work are different. So, before listing out the points, you want to promote about yourself, first see what they expect from you.

The recruiters look at the Jiko PR section of your resume with the primary purpose of discerning whether you have the capabilities they are looking for. So, the first thing you need to do is “define what expectations the firm wants from candidates” and “flexibly change the PR part to suit the firms’ demand.”

Begin in a Straightforward, Concise Manner

To avoid boring the readers (recruiters) bored, list out the points you want to promote before going into a specific story.

× 「私の長所は〜です」

(My strengths are…)

〇「現状を分析して 、 解決策を出す力に自信があります」

  (I am very confident in my ability to analyze the situation to come up with a solution)

=> Presenting this type of interpretation will help the reader better understand what you intend to present.


A common mistake when writing this section is to write a long story about your previous working experience before concluding, “because of that, I have this strength, that strength…”

Creating a Catch Copy!

Catch copy is the phrase used for advertising purposes for a particular product or brand while “catch copy” in 自己 PR is to describe yourself to attract the recruiters’ attention.

Usually, when reading a resume, employers often only read the first 1 ~ 2 sentences carefully, so you have to find a way to promote yourself, grabbing the employer’s attention by short, concise, but impressive catch copy sentences

One thing to keep in mind when writing the 自己 PR section is not to write general sentences that can be found in any self-promotion, such as:

× 「私は協調性があります」 、「チームワークが得意です

( I’m a very cooperative person, I can work in groups. …)


(I am like glue. No matter how disparate that team is, I can reconnect everyone.)

Support Your Self- Promote Section By Facts & Be Specific!

自己 PR should be written based on facts. You can attach a story to illustrate it, to bring out the authenticity of what you are promoting.

Let’s put yourself in the shoes of a recruiter. Try to write to someone who does not know anything about you, but when reading the story, he/she should be able to visualize your actions and thoughts against a problem.

Example 1:

This is a typical faulty PR ↓

× 私はリーダーシップに自信がある。リーダーシップに重要なのは、人を引っ張る力だけでなく、人を支える力だと考えている。学生時代には、バスケットボールサークルの 幹事長となり、メンバーの意見を上手く吸い取り、皆が納得できるサークルの運営を心がけてきた。このリーダーシップを活かして、社会に出た後の活躍してきたと考えている。

(I am very confident in my leadership ability. Good leadership is not just the ability to manage people but also the ability to support others. When I was a student, I was the president of the basketball club. I was very good at listening to everyone’s opinions to be able to run the club at the highest performance, making everyone satisfied. I think I can develop this ability at work.)

The mistakes the candidate made here:

・ It doesn’t have enough evidence for the recruiter to believe 

・ Many subjective words such as 上手 く 吸 い 取 り, 皆が 納 得 す る

・ It needs to be more specific about how you gained everyone’s satisfaction

・ It should clearly illustrate how satisfied everyone was


(To point out the best solutions for group meeting management, gathering everyone’s opinion is necessary. But I found that during the discussion, the opinions of those who speak louder are appreciated. So I arranged a session to listen to others’ opinions without the participation of these loud friends. Thanks to that, I gathered everyone’s opinions.)

⇒ So, the reader will know precisely what you did to solve the problem of not being able to gather everyone’s opinion in the meeting and the specific results achieved.

Structure of a Jiko PR Segment

When writing 自己 PR, make sure that what you write includes the following:

✔ What are your strengths? When is that strength most clearly promoted?

・I am confident in my ability to connect with people.

・ That ability is best brought into running a group meeting.

✔ What was the problem then?

・ To point out the best solutions for the group meeting management, gathering everyone’s opinion is necessary. But I found that during the discussion, the opinions of those who speak louder are appreciated.

✔ Which solution did I choose?

・ So, I arranged a session to listen to others’ opinions without the participation of these loud friends.

✔ And how were the results achieved?

・ Thanks to that, I gathered everyone’s opinions.

Remember, what the recruiters want to see through is the ability to produce results. Therefore, when presenting, always pay attention to follow the circuit: “I have used that strength A to solve problems B, and achieve results C.”

Depending on the PR segment’s proper length, you can go into more detail in each part (For example, write details about why you choose to deal with the situation like this…)

A Complete Example for The 自己 PR Section

Please refer to the example below to see how to write an effective PR part!





(My strong point is problem analysis ability. I am very confident in the ability to analyze the cause of the problem, and based on that, to propose a plan to solve it. That capacity was best shown when I was an intern at an IT venture. I run a customer support website, and I helped increase the revenue from 80,000 yen to 330,000 yen.

At that time, although my company’s price was much lower compared to the price of our competitors, the revenue still hardly increased. To determine the reason, every time we received an order from a customer, I analyzed the access of the site they used to see what information the customer was viewing.

It turns out, due to the design of the site, the customer hardly visits the pages with pricing information, which is our strength. To solve this problem, I changed the design to emphasize my company’s price advantage by bringing out the price. As a result, the price advantage was conveyed to the viewers, and the contracting rate of the site visitors increased four times, thus achieving the above results of revenue.

I believe that I can promote this strength of mine in a job that requires the ability to analyze and solve problems like business consulting in your company.)

Do Not Worry About Your Jiko PR Section on a Japanese Resume

Do you have any other questions or issues filling in your Jiko PR part of the Japanese resume? Let us know in the comments or on Facebook!

If you’re looking for a job, check out our jobs page: Guidable jobs.

The Guidable team does hope that you found this article as a helpful piece of information! After all, all of our activities are aiming for a better life for foreigners in Japan! So, stay tuned and follow us!

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