How to Find Curly Hair Products in Japan | Guidable
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How to Find Curly Hair Products in Japan

By Emma Oct 19, 2021

For those of us with curly hair, finding the right products and the right hairdresser in Japan can be difficult as the majority of hair products are understandably aimed at those with straight hair. 

Nevertheless, as the number of foreigners and those of mixed descent living in Japan has increased, so has the demand for curly hair products and services!

Below are a few suggestions to help make managing your curls in Japan just that little bit easier.

Curly Hair Products

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One of the most vital parts of curly hair maintenance are the products. Although it is possible to buy great hair products in Japan, finding ones that suit your specific needs may be difficult. 

And whilst it is possible to get familiar products such as Shea Moisture and DevaCurl imported to Japan via websites like and,  it is often cheaper and better for both the environment and the local economy to buy them in Japan.

N Brand (¥¥¥)

N Brand is a brand created by Nepenji hair salon specifically for those with curly hair. Instead of shampoo, N Brand offers a silicone, synthetic and ethanol-free cleanser. This will rid your hair of dirt and product build-up without stripping your curls of their natural oils.

What’s more, N Brand uses essential oils which makes it a great product to combat Japan’s bitter winters, a time when your hair is in need of a little extra moisture to combat the harsh cold!

However, it is a little pricey when it comes to curly hair products with a 250g bottle of conditioner coming to ¥3,300  (including tax). The absence of silicone and synthetics, however, means that it is a great weapon in the fight against damage!

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Lush (¥¥)

Recently, Lush has come out with a range of products aimed at curly hair. Luckily for us, this hasn’t been limited to stores outside Japan, which means that those of us with curly hair will be able to buy curly hair products in most Lush stores across Japan. 

Moreover, Lush’s products are vegan and have been created with the environment in mind. This means that while you care for your hair, you can care for the planet too!

Thankfully, Lush has a wide range of products aimed at curly hair, which means that you are likely to find what you need for your hair quite easily.

The Afro Haircare range is mid-range with products ranging between ¥1,350 for a hot oil treatment to ¥2,610 for a 100 ml bottle of conditioning spray. However, the accessibility of Lush’s Afro Haircare range ranks them high in our books!

DIY (¥)

Why not try D.I.Y? If you don’t feel like splashing the cash on expensive products, there are several at-home treatments that can be done cheaply and using products that can be easily found in a Japanese supermarket.

One of my favourite D.I.Y recipes involves using banana and avocado, both of which help to strengthen and replenish hair. After mixing the avocado and banana together, you add in a little coconut oil to give your curls a little extra moisture before putting it on your hair. Put a shower cap on your head and wait for 20 minutes and then rinse out.

This is just one example of many D.I.Y hair masks that you can try out at home!

Say yes to helping your hair whilst also helping your wallet!

Curly Hair Salons

Even more difficult than finding the right hair products in Japan is finding the right hairdresser for you.

Hairdressers who are qualified to cut and style curly hair in Japan are few and far between, so finding one can be a mammoth task. However, the immense skill of those who are qualified makes the trouble worth it. 

Below are some hairstylists in Japan who have mastered the art of curly hair maintenance:

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Famed for her care and precision, head stylist Kiyoko Matsuzawa is one of Japan’s best when it comes to caring for curly hair. Kiyoko was trained for a short time by Lorraine Massey, creator of the Curly Girl Method, in New York before returning to Japan to create her own studio specialising in curly hair care. (Guidable’s editor, Alex, has been going to Nepenji for over ten years, and highly recommends Kiyoko’s curly method!) 

The Nepenji website

Location: 2-5-2 Ebisu-Minami, Shibuya-ku, Tōkyo, Japan


Afrocurly’s is a salon created and owned by Ghanaian hairstylist Mina. Recently, she has started gaining more attention after styling people such as Raimu Kaminashi, the first runner up of Miss Universe Japan 2020. Whilst her speciality is braiding hair, Mina has also created a line of products focusing on bringing life and health to her client’s curls. 

The Afrocurlys website 

Location: 1-14-18 Naka Magome, Ōta-Ku, Tōkyo, Japan

Emmy Najima

Emiko “Emmy” Najima is a Japanese hairstylist who has 20 years of experience working with curly hair. She originally trained as a cosmetologist, but her interest in Black culture drew her towards styling curly hair. Emmy runs a Beauty Academy that teaches parents of children with curly hair and adults with curly hair how to care for their curls.

Emmy’s Instagram

Beauty Academy website

Location: 5-14-7-3F Chuō-chō, Kashiwa, Chiba, Japan

Caring for Your Curly Hair 

Although managing your curly hair can be difficult in Japan, it is not impossible. With more and more people looking for ways to care for their curls in Japan, the number of products and services available to people will (hopefully) continue to grow!

The next time you’re in need of some products, why not give one of these a go?


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10 Best Japanese Hair Products for Foreign Hair

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