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Our All-Time Favorite Japanese Skincare You Need To Try

By Margherita Aug 17, 2022

Japanese skincare is considered one of the best and most effective in the world. From popular budget-friendly drugstore brands to more high-end skincare brands, in Japan, you can find a wide range of products to pamper your skin.

The Most Loved Japanese Skincare Products of All Time

a photo of japanese skincare product senka perfect whip face wash

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Shiseido Senka Perfect Whip

Shiseido’s Senka Perfect Whip has been Japan’s best-selling facial wash for the past 10 years. When mixed with water, it creates a thick, rich white foam. It gently cleans pores, and it is perfect as a make-up remover as well.

Senka now offers a collagen wash, a white clay clash, and a medicated version—which is especially good for acne and pimples and an all-time favorite classic formula.

Naturie Hatomugi Skin Conditioner

This skin conditioner is light, non-sticky, and very suitable for sensitive skin. Its use is recommended, especially in summer when skin can get burned more easily, and when hot weather and sweat can make it overly sensitive. It helps reduce inflammation and irritation of the skin, keeping it soothed and gently moisturized.

Biore Blackhead Removal Strips

Biore Blackhead Removal Strips have been around for decades to help clear out the dirt, dust, and pollution that can easily pile up in the dilated pores, especially on the nose and chin. Application is smooth and easy and, if diligently used, will make the skin clearer and more even.

Sana Soy Milk 6 in 1 Moisturizing Gel Cream

This moisturizing gel cream from SANA combines a lotion, toner, emulsion, cream, mask pack, and makeup base in one product. The product, as the name suggests, contains soy milk ferment, soybean extract, and soy protein to nourish skin, and it is free of fragrances and dyes.

Muji Light Toning Water

Muji is mostly renowned for the minimalist furniture that combines Japanese and an almost Scandinavian minimalism. Surprisingly, Muji also offers a very strong selection of skincare products, among which is their toning water, which uses natural water from Kamaishi City in Iwate Prefecture. The light and hydrating toner is particularly suitable for sensitive skin: apply it after washing your face to help further clean and hydrate the skin.

a photo of japanese skincare product lululun face masks

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Lululun Face Masks

The Lululun brand (“lululun” meaning “happy mood”), has created one of the most well-loved face masks not only in Japan but also abroad.

Their original “pure” series, with white, blue, and pink packaging, launched in 2011, and when the brand first started out, it aimed at creating an affordable and effective series of face masks to be used daily to help the skin become more radiant and supple.

The brand currently offers seven different face mask series, including a limited edition series with over 30 different face masks.

SK-II Pitera Essence

Pitera Essence by SK-II is one of the most loved Japanese skincare products around the world. The essence is usually applied after cleansing but before the moisturizer to help even out skin texture and reduce bumps and dark spots.

Pitera Essence’s story began in a sake brewery in Japan, where the young-looking hands of the elderly sake brewers who managed and handled the fermented liquid during the preparation of nihonshu (Japanese rice alcohol) attracted their attention, and they began a series of intensive investigations into yeast strains and fermentation conditions to be able to apply it to skincare.

Now every drop of Pitera essence is produced by cultivating one exclusive yeast strain—cultivated from a formula that has remained essentially unchanged for almost 40 years.

a photo of japanese skincare product biore UV watery essence sunscreen

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Biore’s UV Aqua Rich Watery Essence

As we also covered in our guide to the best Japanese sunscreen, Biore’s UV Aqua Rich Watery Essence is a sunscreen with SPF 50+ and PA++++, and therefore combines the merit of a strong, reliable and affordable sunscreen with a light gel-like moisturizer. The reason why Aqua Rich Watery Essence is so loved? It is light, non-sticky, and won’t leave a white cast.

Japanese Skincare Products You Should Try

What are you waiting for? Grab your wallet and go try one of these Japanese skincare brands and products that have been tested, reviewed, and loved by skincare gurus and millions of people all over the world.

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