The Essence of Japanese Organic Makeup: Brands to Know | Guidable - Your Guide to a Sustainable, Wellbeing-centred Life in Japan

The Essence of Japanese Organic Makeup: Brands to Know

By Margherita Feb 13, 2024

Organic makeup consists of cosmetics made from natural ingredients without synthetic chemicals or genetically modified organisms. It often includes plant extracts, minerals, and essential oils, avoiding harsh chemicals like parabens and phthalates. Emphasizing environmentally friendly practices, organic makeup is often cruelty-free and uses limited preservatives, incorporating natural alternatives like essential oils. Here are a few options for Japanese organic makeup.

Japanese Organic Makeup

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What’s So Good About Japanese Organic Cosmetics?

Japanese organic cosmetics emphasize the use of natural ingredients, avoid synthetic chemicals, and often incorporate traditional Japanese ingredients known for their skincare benefits. 

Japanese consumers value certifications, and products meeting standards like COSMOS or ECOCERT are preferred. 

With a focus on gentle and effective skincare, organic cosmetics in Japan cater to those seeking a harmonious blend of tradition, nature, and beauty.


THREE is one of the most loved Japanese makeup and cosmetics brands in Japan, fully committed to the creation of makeup products that emphasize organic essential oils and high-quality domestic ingredients. It seeks to complement women’s “natural beauty” through innovative and liberating concepts. Embracing the blessings of nature, THREE aims to unleash the inherent power within individuals. The brand strives to bring comfort to the hearts, bodies, and skin of people navigating the diverse environments of modern society. 

THREE’s base makeup is designed to enhance natural skin, allowing it to radiate with its unique brilliance. Achieve a natural “glow” that emanates from within the skin, an ethereal glass skin makeup look, and a healthy complexion with THREE.

THREE is not only makeup, but the products range from UV care to cleansers and oils.



Founded in 2007 by a female chemist – when organic makeup was not a thing in Japan yet – MiMC embodies the ethos of enhancing inherent radiance through the power of nature. MiMC commitment to helping sensitive skin is absolute — avoiding any potentially harmful ingredients, and utilizing only natural elements. 

Positioned and branded as a clean beauty brand, MiMC prioritizes not only skin well-being but also environmental sustainability. Their products, boasting trendy colors and textures, are a testament to their dedication to crafting beauty essentials that resonate with contemporary aesthetics. The fusion of nature’s power and responsible beauty practices defines MiMC journey toward unveiling the skin’s authentic beauty.

MiMC makeup blurs the lines between enhancing the appearance of skin and nurturing its intrinsic beauty. 

Hana Organic

Hana Organic skincare and makeup concept revolves around being in symbiosis with nature and the world we live in.

Hana Organic’s skincare and makeup concept is centered around fostering a symbiotic relationship with nature and our surroundings. They believe that fashion, accessories, and makeup should not only enhance our appearance but also contribute to our internal well-being. By utilizing natural ingredients in their skincare and makeup products, Hana Organic aims to create a connection with nature that has a calming and positive impact on our overall health. Their product lineup is distinguished by the delicate scent of flowers, providing a pleasant fragrance that offers a respite from the hustle of daily life and the dense atmosphere of urban environments.

Makeup items and make up pouch

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Immerse yourself in the soothing effects of organic plants on your skin, enhancing it with the subtle radiance of earth-derived minerals. Naturaglace seamlessly integrates skincare and makeup, exclusively crafted from 100% natural ingredients. 

Despite being real makeup, the skin keeps feeling light and comfortable. Elevate your daily routine with a touch of joy as your skin glows and radiates with Naturaglace makeup. The brand makeup range is extensive, catering to various needs, from a light all-in-one BB cream for busy mornings to powder and liquid foundations for flawless full-coverage makeup.


AQUA AQUA is a Japanese organic cosmetic brand dedicated to promoting fresh, natural skin. Infused with authentic formulas rich in fruit extracts, plant oils, and minerals, AQUA AQUA products offer a light, comfortable feel akin to bare skin while providing trendy and vibrant colors. 

Designed for everyday use, these skin-friendly cosmetics aim to make makeup enjoyable and accessible. Whether you’re new to organic cosmetics or seeking a casual and easy application, AQUA AQUA caters to all. Forget heavy makeup; these petit-priced organic cosmetics are so light that you might even forget you’re wearing them. Easily removable with soap and water, AQUA AQUA aims to bring a sense of ease and upliftment to your daily makeup routine. Their compact size makes them perfect for on-the-go touch-ups, allowing you to enjoy organic cosmetics effortlessly and comfortably. 

Find Your Intrinsic Beauty With Japanese Organic Makeup

Discover the essence of Japanese organic makeup, where beauty meets nature’s simplicity. Organic cosmetics, crafted from natural ingredients like plant extracts and essential oils, provide a clean alternative, avoiding harsh chemicals. Emphasizing environmental friendliness, these products often incorporate traditional Japanese elements, aligning with a broader shift towards gentle, effective skincare. 

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